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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 2

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 3

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.

Topic 4

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q64-Q69):

NEW QUESTION # 64
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys. Which of the following rules apply? Note: There are 2 correct answers to this question.

A. UTF-8 4 byte characters are allowed.
B. Imported files must have a newline control character in the first 265 KB.
C. Always use a period as the decimal separator.
D. Values are not case sensitive.

Answer: B,C

Explanation:
When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.
B: Always use a period as the decimal separator.For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale- specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions.
D: Imported files must have a newline control character in the first 265 KB.To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. help.emarsys.com Incorrect Options:
A: UTF-8 4 byte characters are allowed.This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5 C: Values are not case sensitive.This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses "example@address.com" and "EXample@address.com" would be treated as distinct entries. help.emarsys.com Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.

NEW QUESTION # 65
You are unable to select a Digital Ads audience in the Digital Ads - Add to Audience node in an Automation program. Which of the following could be the reason for the error?

A. You did not use a Digital Ads - Remove from Audience node in your program.
B. You did not create the asset in the Digital Ads - Audiences tab as an Automation Audience.
C. You did not segment for contacts whose opt-in is true before the Digital Ads - Add to Audience node.
D. You already have a Digital Ads - Add to Audience node in your program with a different audience selected.

Answer: B

Explanation:
In the Automation Center's Digital Ads node:
* Option A:Correct. Audiences must be created as "Automation Audiences" in the Digital Ads - Audiences tab to be selectable in the node.
* Option B:Incorrect. Opt-in filtering is optional and not a prerequisite for audience selection.
* Option C:Incorrect. Multiple nodes with different audiences are allowed in a program.
* Option D:Incorrect. A Remove node isn't required to add an audience.The SAP Emarsys Help Portal under "Digital Ads" specifies audience creation requirements.References:SAP Emarsys Help Portal -
"Digital Ads" (https://help.emarsys.com/).

NEW QUESTION # 66
How are list-unsubscribes generated?

A. A recipient changes his or her newsletter information in the account profile.
B. A recipient opts out by using the Unsubscribe link provided by the email client.
C. A recipient opts out by using the Unsubscribe link in the email footer.
D. A recipient opts out by using the Unsubscribe link in the email header.

Answer: D

Explanation:
List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:
* Option B:Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.
* Option A:Incorrect. Changing profile info may update preferences but doesn't trigger a list- unsubscribe.
* Option C:Incorrect. Footer unsubscribe links typically lead to a preference center, not a list- unsubscribe.
* Option D:Incorrect. Email client links (e.g., "Report Spam") are not managed by Emarsys as list- unsubscribes.The SAP Emarsys Help Portal under "Email Compliance" details the header-based list- unsubscribe process.References:SAP Emarsys Help Portal - "Email Compliance" (https://help.emarsys.
com/).

NEW QUESTION # 67
Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.

A. Expired Coupon - You can filter for users whose coupon has expired.
B. External ID - you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.
C. Email campaign name - You can filter contacts based on the campaign's name in Emarsys.
D. Price amount - You can filter orders based on a price range for items purchased in those orders.
E. Attribution channel - You can filter by the channel responsible for the purchase (currently email, In- app, and Push campaigns).

Answer: C,D,E

Explanation:
Smart Insight filtering in SAP Emarsys includes:
* Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.
* Option C:Correct. Email campaign name allows filtering by specific campaigns.
* Option D:Correct. Price amount enables filtering by order value ranges.
* Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.
* Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal -
"Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 68
You are creating personalization tokens that you can reuse across different channel campaigns. Which of the following token types are available? Note: There are 2 correct answers to this question.

A. External Data
B. Custom Data
C. Email Address
D. Contact Data

Answer: A,D

Explanation:
Personalization tokens in SAP Emarsys allow reusable data insertion across channels:
* Option A (Contact Data):Correct. Tokens can pull from contact fields (e.g., first name, email), a core personalization type.
* Option C (External Data):Correct. Tokens can use data from external sources (e.g., Relational Data or API feeds) for dynamic content.
* Option B:Incorrect. "Email Address" is a specific field within Contact Data, not a distinct token type.
* Option D:Incorrect. "Custom Data" is not a defined token type; custom fields fall under Contact Data or External Data.The SAP Emarsys Help Portal under "Personalization Tokens" lists Contact Data and External Data as key types.References:SAP Emarsys Help Portal - "Personalization Tokens" (https://help.emarsys.com/).

NEW QUESTION # 69
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